Little Cricket was founded by Candice Cowan in 2016 on the belief that a creative approach to PR could help brands that may not have big marketing budgets cut through the noise. But we’ve always operated differently to traditional agencies. We’ve always shared stories across multiple channels rather than solely relying on relationships with trade publications and the content we create has always been centred around the target market’s pain points rather than products.

Over the years Little Cricket has taken a few forms. Realising that most of our clients needed more than just PR support, we soon added general marketing services to our portfolio and we’ve recently introduced video marketing to that mix too. We’ve worked from professional office spaces and from home, hired additional full-time staff and scaled back down. We believe that this agility is a key part of our success, we’re able to respond to your needs because we don’t have big overheads to cover and staff to keep busy. Instead we become part of your team and can scale and collaborate with the right talent for whatever we’re working on at the time, to deliver the best results for our clients.

What hasn’t changed is our core belief: that a customer-centric approach combined with a touch of creativity is the key to marketing success.